Let’s Make Bicycling Colorful Again

A photo of Ms. McGowan, linked in from her website. ©Ayesha McGowan

On April 6th, 2018 Bicycling Magazine took a break from telling its readers they needed the latest $10,000 super bike to post an article by Ayesha McGowan.  The article is about diversity, or more correctly, the lack of diversity within the cycling community.

Before going any further take a few moments to read Ms. McGowan’s article.

Ms. McGowan’s article is so powerful not only because she points to a real problem in the bicycling world, but includes relatively simple fixes to these problems.  While the article is aimed at the corporate/industrial side of bicycling, the fact of the matter is that bicycling is more than Specialized’s graphics department.  It’s all of us that use bicycles and love bicycles, whether we ride to work or on the trail.

What are other ways that the industry and us, as cyclists, can help ensure cycling appeals to everyone?

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